Turnarounds

A client’s key state had initially flourished, but then seemed to just crater. Every step taken to turn it around only seemed to make things worse, and the state was soon both unprofitable and shrinking at an alarming rate. Morale was in the dumps for agents, sales managers, and everyone involved with the state. We brought a fresh look at the problem, unburdened by turf-battles or the need to defend past actions for the sake of ego or reputation. We quickly identified some simple actions to take — low-risk moves, but ones the signaled that the tide had turned back toward optimism. We also conducted an in-depth analytical review of the client’s LR results and competitive position, and found several opportunities to re-gain profitable growth. New business counts, after deteriorating for over a year prior, jumped over 50%, and a large state in danger of dying out was salvaged.