Product Strategy

With the acquisition of a non-standard auto insurer, a top p&c company sought to best integrate the best elements of its core business with the best elements of the newcomers. The two main products covered opposite ends of the underwriting spectrum, and were sold in entirely different ways — one solely through independent agents, and the other chiefly by direct mail and worksite offerings. We helped build a new, integrated and standardized product that enabled the company to reduce internal complexity (to the gratitude of both IT and customer service) and improve speed-to-market. This new product encompassed all levels of risk under one product umbrella, and was designed to work regardless of how it was marketed or sold.